Why does the quality CEIA hi-pe imported walk through security gate of Qiya, Italy no longer have the advantage?
CEIA hi-pe is the key product of Qiya, a super imported walk through metal detector security gate brand in Italy. It once enjoyed a great reputation in China's security inspection market. However, after the market competition and the continuous introduction of new products of other brands, the advantage of this product in the leading position is no longer available. What is the cause of this?
As an old qualified manufacturer of metal security gates, Suzhou aoteng Electron Technology Co., Ltd. has always been adhering to the principle of quality first, and has always satisfied the new and old customers with high-quality services and low prices on behalf of the imported walk through security gate products, and has become the industry leader. Therefore, the peace has a considerable say in this product. First, hi-pe is a product with medium sensitivity. In the early market, a large number of public security organs and other government agencies need to purchase and use it. Therefore, it can fully meet the market demand, and achieve the reputation of this product and brand. However, most of the demand for the imported security gate is electronic product manufacturing enterprises, so the demand for sensitivity is higher, so the market share of this product will be reduced.
Second, the reason of price. Since the acquisition of metrick in Finland by American enterprises, metrick has launched new products, and the price of old products has also been reduced to occupy market share. As a result, the product competition in the market has led to the high price of hi-pe at this sensitivity level. For users, the cost has increased.
The above two factors lead to the reduction of the market share of CEIA hi-pe, which also requires the market adjustment of Qiya, Italy, no matter the launch of new products or the adjustment of price, to make strategic changes.