Integrate safety concepts into products and services-how do Chinese security companies expand overseas markets?

- May 10, 2018-

In March of this year, the US social media facebook was pushed to the cusp by public opinion because of the leakage of user information. This incident has further aggravated the public’s fear of information security loopholes in the Internet era. With regard to information security and network security, this is of greater concern in the field of security, because the main connection is the government projects such as safe cities and smart cities, and the requirements for the safety performance of equipment and systems are higher.


Several incidents of surveillance equipment security breaches that have erupted in the international market in the past few years have been directed at China’s surveillance vendors. Even the high-end backgrounds of many countries have explicitly stipulated that Chinese brands of security products will not be used. Some of these are related to political factors and countries. Interests, but can not underestimate its real existence of technical loopholes, painful thinking, which also makes Chinese security companies pay more attention to equipment safety issues.


Zhu Xi said that in the past there were indeed some companies in the country who had made low-level mistakes in system security. But now, almost all mainstream brand manufacturers have taken equipment safety as a key design element of their products. He also stressed that there is no short cut in this part. Only the rigorous design at the product level and continuous investment can effectively prevent similar incidents from happening again.


"As a manufacturer, on the one hand, we must make the product's safety design the ultimate. On the other hand, we must also rely on overseas safety monitoring centers to testify with objective test reports. We believe that quality and service do not have borders. Zhu Xi said.


The importance of network security is not only reflected in the overseas project market, but also in the consumer market is a matter of extreme concern to C-end users. Smart home company Shenzhen Xinhechuang Intelligent Technology Co., Ltd. Li Dan, said: "Overseas customers pay special attention to security and privacy, which should arouse our attention. As a device provider, in the equipment security, server security, Every aspect of firewall security requires continuous investment. Such investment may not show results at all, but it is the best effect to achieve zero incidents and zero complaints in the past."


With the advent of the Internet of Things era, there are more explicit regulations on data privacy in 2018. The EU's "General Data Protection Regulation (GDPR)" will take effect on May 25, 2018. GDPR, known as the "most stringent history" data privacy law applies to the world, regardless of whether the manufacturer is in the European Union, as long as its products or services are sold in the European Union, and it is related to the preservation and processing of personal data of EU citizens must comply with, otherwise Companies may face fines of up to 20 million euros or 4% of annual turnover.


The GDPR bill is coming into force soon, which also sets a new “checkpoint” for Chinese security companies. It is worth paying attention to the Chinese security companies that have business arrangements in the EU. At present, some security companies in the industry have actively cooperated with international professional testing and certification agencies to conduct comprehensive testing of hardware and software, private data processing, application programs, and penetration testing in advance to respond to the international market for IoT products. The privacy protection regulations also reflect that China’s security companies’ awareness of information security and network security has risen to a new level.

Strengthen Intellectual Property Awareness and Deal with "Patent Warfare"


In addition to network security issues, there is still a point that China’s security companies must pay special attention to in the international market competition, that is, the European and American countries are better at intellectual property rights. In March of this year, President Trump officially signed a presidential memorandum on China’s “infringement of intellectual property rights”, which is part of the Sino-US trade war. On the same day that the United States signed the memorandum, Intel, the US technology company, could not wait to initiate a strike against China’s intellectual property rights and sued the China National Trademark Committee and Chinese security company Yushi Technology.


Coincidentally, in the same period, the United States International Trade Commission (ITC) issued an announcement stating that part of the 337 investigation of the access control system and its related components (Inv. No. 337-TA-1016) was final and found that the company involved in the case was infringing. The release of the prohibition order happened to be the two Chinese companies.


Industry experts pointed out that the so-called intellectual property rights dispute in the United States is in fact aimed at curbing China's domestic technology companies, especially the "Chinese Manufacturing 2025" related high-tech companies, the high-tech industry will become the current round of Sino-US trade war The main battlefield. Under such circumstances, the intellectual property rights and patent awareness of Chinese high-tech companies have been aroused even more.


According to the analysis released by the China Investment Advisor on "2017-2021 China's smart security industry in-depth investigation and investment forecast report", the United States, Japan, China, and South Korea have become the main technology-originated countries in the field of intelligent security, and their patent applications account for global 80.5%, but compared with the United States and Japan, there is still a large gap between China's patent applications.


However, in recent years, China’s security companies’ investment in independent R&D has been increasing year by year. Leading companies’ R&D investment has been maintained at about 7% to 10%. The huge R&D investment has brought about independent research and development and innovative technologies. The application has laid a strong qualification conditions.


Especially in the competitive environment of the international market, it has become the consensus of more security personnel to grasp intellectual property rights. The pros and cons of intellectual property have become an important indicator to measure the ability of enterprises to participate in international competition and become an effective way for security companies to transform their achievements in the international market. Strengthening intellectual property rights and patent awareness will not only help China's security companies quickly establish a trustworthy brand image in overseas markets, but will also be able to become passive in the face of hegemony and suppression, and strive for Chinese-made products in the game rules of Western intellectual property protection. The right to speak.