2017 Top 50 Global Security market situation

- May 12, 2018-

market situation


From the perspective of “the top 50 global security companies”, the security market is still growing, and security threats are considered as the main driving force for growth. "Overall, we think that the development of the global security market in the past year has been quite optimistic." Johan Paulsson, chief technology officer of Axson, said: "People are increasingly aware of the need for more sophisticated and higher-quality solutions to create a more Safe world, this is Axis' vision."


“We believe that the development of the global security market in 2017 has been very positive, mainly because global terrorism and many regional wars have thrown the world into chaos and caused panic around us. For these reasons, security issues are more important to people. ," said Jimmy Park, senior director of the Hanwha Techwin strategic product management team.

"The globally frequent security threats have made the global security market even stronger. We are proud of the technology we develop because it can solve the current security issues," said Marie Clutterbuck, chief marketing officer of Digital Barriers.


“From the public safety of airports, downtown areas or shopping centers to the private security of our homes, safety has become one of the most important issues in all parts of the world.” Jeremy Palacio, general manager of Fermax, said, “So, Electronic security systems can provide faster, more real-time data to improve security and better understand and know what is happening or is expected to happen. The field has experienced extraordinary growth over the past year. It will continue."


The opinions of these companies are in line with Memoori's 2017 annual report, which shows that the total physical safety products in 2017 amounted to US$29.2 billion (calculated at ex-factory prices), an increase of about 5% compared to 2016.


Obviously, given the continuing threats from terrorists and criminals, the need for security will not diminish. Therefore, the market is expected to continue to grow in the short term. However, as competition and prices decline, growth will slow down and we will not see the high level of growth that has occurred in the past few years.


From the point of view of revenue growth, this year's situation is in stark contrast to last year's high growth list. According to the list of revenue growth rankings between 2014 and 2015 last year, we have seen many foreign brands ranking in the top fifteen other than Hikvision and Dahua. This year, there are six Chinese companies on the list, including five of the top five. The sixth Kodak ranked 15th.


Western companies and Asian companies that have successfully achieved double-digit growth between 2015 and 2016 include: Avigilon, Suprema, Milestone Systems, VIVOTEK, Fermax, and Ann. Cunningham. As Chinese companies actively enter the global market, this year's growth has attracted attention.


The growth of security companies also depends on their main business areas. “We have great growth in the Middle East market. Demand for our products is also growing in the expanding construction market in the Middle East. The Middle East will once again show the highest growth rate in 2017,” said Sun Woo Yoon of COMMAX Marketing.


Hanprek Kim, Suprema's global business director, pointed out that "Over the years, Suprema has established and developed global businesses in various regions including Germany, the United Arab Emirates, the United Kingdom and Brazil. In the next few years, Suprema's global business will become a large local system integrator and regions. The bridgehead for mainstream security solution providers."


“We have continued to grow globally and have achieved outstanding results in the United States, Europe, the Middle East and Africa. The great potential of these areas has also been gradually explored,” said Kenneth Hune Petersen, Chief Sales and Marketing Officer, Milestone Systems.

“We have seen significant growth in the U.S. market, growth in the Asia Pacific region is also very strong, and our growth in Europe, the Middle East and other parts of Africa is also quite strong. At the same time, we are also working hard to maintain the market in the United Kingdom.” Clutterbuck Say.

"As a developing market, Asia continues to grow rapidly. With the recent surge in European threats, security spending in the region has grown steadily," said Brian Rich, chief technology officer and deputy chief executive officer of Magal Security Systems. "Therefore, Asia and Europe still have great potential for development. We also hope that US security spending will recover with the stability and improvement of the economic situation."


Many of these companies have also seen growth in their domestic markets. “In 2016, our consolidated turnover achieved double-digit growth over the previous year due to our sales growth in Asia Pacific, Europe, the Americas, the Middle East, or Africa. On the other hand, our domestic market is also achieving two Key to growth in digits. In 2016, our sales in Spain increased by 12% and are more stable year after year, "Palacio said.

Yogesh Dutta, Chief Operating Officer of CP Plus, India, stated: “India is a key region for our group growth. India has a population of 1.3 billion. Considering the infrastructure, socio-economic structure and vast land area, this place requires high-end, professional safety. And monitoring solutions.We have focused on improving customer awareness through initiatives to increase corporate awareness. We have also expanded access to different security departments and key decision makers, which has also contributed to our development."

Because the economic growth in the Asia Pacific region is relatively fast and the security industry is relatively young, the market in the region will continue to grow. The growth in the Middle East will depend on the price of oil and the political situation in the region. The security industry in Europe, the Middle East and Africa has already reached a certain degree of maturity and its growth may be limited.